Jyoti Chakrapani

Jyoti Chakrapani handles website copy and brand messaging. She spends the first part of any project listening — to founders, to sales teams, to customers — and the rest turning that into homepage, service page and About copy that sounds like the business rather than like a template.

She is the person accounts come to when a site says everything and communicates nothing. Her edits tend to cut length while making the proposition sharper.