Anil Singh

Anil Singh focuses on search-led content: the blog posts, category pages and landing copy that have to rank and convert at the same time. He starts from keyword and intent research, then writes to the question a reader actually typed rather than to a word count.

He works across technology, education and professional services accounts, and handles the unglamorous parts of the job — internal linking, on-page structure, refreshing pieces that have started to slip — that keep organic traffic compounding.